PURE Essay Example | Topics and Well Written Essays - 1250 words

PURE - Essay Example Even demand was increasing for raw foods, those that were thermally processed at 120 degrees, which is representative of the planet’s ambient temperature, which was said to aid in digestion, sustain natural healthy bacteria levels, and ensure maximum nutritional content. The main objective was to establish an eatery that would have market-centric relevance, especially in relation to food availability on the menu and the internal decor. Utilizing a naturalistic environment consisting of woods, natural greenery, and a variety of displayed vegan and raw products, Graham and Buob wanted to create legitimate relationships with customers that valued these naturalistic elements supported through knowledge exchanges with consumers in an eco-sustainable environment. By promoting an environment where vegan and natural foods consumption lifestyles could merge with ownership and staff, the objective was to create a revolutionary type of restaurant that could cater to this expanding market niche. The Main Problems at Pure Problems with the foods regulatory environment posed reputational risks for the variety of products that were procured by Pure. The United States Department of Agriculture allowed or five percent of an organic product’s attributes to contain non-organic materials. ... This meant that Pure might not be able to promote products to a holistic niche market since they maintained no control over procurement regulations and would likely not gain the attention of mainstream consumers either. Pure also had to promote a higher pricing model due to the high costs of procurement for organic and vegan products along the supply chain. Mainstream consumers were more attracted to fast food products and packaged/processed foods due to their lower pricing structure. The competitive environment provides many different lower-priced restaurants which would be a hindrance in attempting to appeal to the price-sensitive consumer market segments. Coupled with a mainstream sentiment that vegan and organic products are tasteless and boring related to flavor, it would be very difficult for Pure to attempt to market to the majority of consumer segments, thus being forced to cater to only the niche market segments that legitimately valued natural foods. Furthermore, the growth of availability of organic products at regional grocery stores represented a credible threat of substitutes on the market. Pure was unsure about how the ownership would effectively promote the motivation for dining out to consume natural products when grocery stores made these products widely available, especially important in a market with only 17,000 residents making an average of just under $22,000 annually; below the provincial earnings average. A market environment that is limited in terms of available consumers with legitimate resource restrictions posed a significant threat to the high price model necessary for Pure to remain profitable. These restrictions, coupled with the cultural characteristics in Collingwood to enjoy recreational activities that made

The Fall of Reza Pahlavi and the Rise of Ayatollah Khomeini Essay

The Fall of Reza Pahlavi and the Rise of Ayatollah Khomeini - Essay Example Iran has been manipulated by the forces of the west but the people there despise the west and have an ideology which supports the radical Islam. Khomeini won the hearts of people by being a man who said what they wanted to hear. He did not like the west and wanted strict Islamic rules to be applied. His people believed in him and he led them through the Islamic revolution and left the torch in their hand later to carry it forward. Â  The Islamic Republic of Iran was known as Persia before 1935.1 Iran has seen political turbulence in its history. It has seen many empires and dynasties and many rulers have ruled it. Even in the 1900's Iran has seen many revolutions. It has seen the constitutional revolution in 1906, the Pahlavi Dynasty in 1925 and the Iranian Islamic Revolution in 1978. Iran was declared the Islamic Republic on 1st April 1989.2 Today Iran is growing in all aspects and has proved itself as a very strong and determined country. Â  Reza Shah laid the foundation of modern Iran by overthrowing the Qajar Dynasty. Ahmed Shah the last Qajar King left Iran for Europe and as his absence was for an indefinite period of time the parliament overthrew him and made Ahmed Shah the Shahanshah of Iran. At this time Iran was a very poor country. Reza Shah had western views and he tried his best to develop Iran according to these views. He built roads, organized all systems of his country and built a very good trans-Iranian Railway.3 He made great changes to the country but he was seen as the people as a Westernized man. In World War II, Iran was a neutral state, But Russia wanted to use its mature railways to help it in war. Reza Shah failed to go forward with this plan, the Russian and British army attacked Iran and Reza Shah left the throne in favor of his son Muhammad Reza Shah and spent rest of his life in exile in South Africa. As Muhammad Reza Shah succeeded the throne, he faced many problems with pro-Soviet and pro- British parties. In 1946 after the war over the Soviets overstayed in Iran and this created more confusion. Iran had a lot of oil and it was not giving concessions to the Soviet but was giving it to the British.4 The National Front Party wanted a neutral stance on this issue and wanted to take away concession from the British. In 1953 clash between the Shah and Prime Minister Mossadeq became very evident. The pro-Soviet party was very strong and forced the Shah to leave the country.